chrysler = mid-century modern?

Today I stumbled on an interesting article about how architecture is used by automakers to sell more than the car.

While I surely am no expert in automotive design, even if I have friends who are, I do agree with this sentiment from the article [emphasis added]:

The value exchange depicted in the ads is obvious (drive this car, it will take you remarkable places), but what’s really fascinating is how and why car companies choose certain architectural backdrops.  As they flail to gain a tangible foothold against the rising currents of popular opinion (there must be a better way to get around than a gassy two-ton mass of metal that costs $60,000 and is demonstrably bad for the world), car companies seem to be abandoning design and style as a selling point, in contrast to the golden days of Detroit when the design of your car was an stylistic extension of your personality. Hill notes that today, “cars look increasingly like each other” while architects push the boundaries of formal expression.

Notes

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